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Trademark Engine provides information and software only. Trademark Engine is not a "lawyer referral service" and does not provide legal advice
or participate in any legal representation. Use of Trademark Engine is subject to our Terms of Service, Privacy Policy and Limited Scope Agreement.

For any legal advertising on this page or legal services provided, Swyft Legal, LLC is responsible.  Arizona Supreme Court license number 70173. [email protected].
Trademark Engine is an affiliate of Swyft Legal, LLC.

The Applicable Fees are USPTO fees of $350 per class based on your description + $100 for services and platform access. The USPTO may charge $550 per class if your description does not fit the ID Manual, but we work with you to minimize the USPTO fees. More info

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Easily Protect Your Brand with USPTO Trademark Registration

Answer a few quick questions to apply for a USPTO-registered trademark. Specialists and attorneys review your application carefully so you can thrive with confidence.
  • Starts at $49 + filing fees
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Call for real-time support: (877) 721-4579

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Confidently file your trademark application with packages as unique as your brand.

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I reached out with some timing questions…
I reached out with some questions regarding my trademark filing process. I had the pleasure of being connected to Ben Jaro and he solved all my issues and questions within 10minutes. Can't ask for a better solve and timing. Thank you!
Lou
Jun 9, 2026
Order # 397973
Order # 397973 I called today with the sole purpose of canceling my trademark monitoring services from my brand protection plus benefits package. As a start up company I couldn't substantiate the cost of the monitoring service at this time. Angie understood my concerns and handled my request quickly and accordingly. Lovely customer experience was had. L. Gonzalez
L. Gonzalez
Jun 1, 2026
I want to start off saying a big Thank you to Casey
I want to start off saying a big Thank you to Casey. I appreciate the live customer service who truly helps you and very detailed in helping a concerned client. She helped clear a confusion I had in understanding a matter. I appreciate the help and guidance through the extension process.
Customer
Jun 4, 2026
Madel (393984) was very knowledgeable…
Madel (393984) was very knowledgeable and professional. I called with a concern, and she gave me a clear explanation. She was very understanding and helpful, which encourages me to call Trademark Engine again should I have further questions, concerns, or business to be done.
KC
Jun 23, 2026
10/10 Ben, will recommend!
He helped with what I needed in a very professional manner. I couldn't find my order number to verify myself, but the trademark name got me in the door and he then gave me my order number. I'm glad that there are such strict safeguards in place. And I never thought that he was disrespectful, instead polite as I tried to figure out how to identify myself. He's a good Ben, take it from me. -Ben
Ben
Mar 27, 2026
Heather A+ Customer Service & Professionalism
A+ Customer Service & Professionalism from Ms. Heather def will revisit as needed & recommend others based on Trademark A+ Services & A+ Ms. Heather plz consider Heather for a Advancement/Bonus/Raise! ThankU Carpe Vitam! EK-
Customer
Jun 24, 2026
Great customer experience
I had a great experience with Ben on my order (337736), who was thoughtful, attentive to detail, and quick to respond to my potential concerns! What makes a great company is one with strong customer service, where you know they will help you out when you need something, and I trust this company to follow through when I need.
Customer
May 18, 2026
Exceptional service from Kyra
Exceptional service from Kyra! I had an issue with my order and required a refund, and Kyra handled the entire process with professionalism and care. She was responsive, understanding of my situation, and made sure everything was resolved smoothly and quickly. The refund was processed efficiently, and she kept me informed every step of the way. Kyra goes above and beyond to ensure customer satisfaction, and her helpful attitude made what could have been a frustrating experience into a positive one. Thank you, Kyra, for your outstanding support. Order ID: 393445
Abdullah AlFadhalah
Apr 13, 2026
Your representative was incredibly polite
Your representative was incredibly polite, he consistently stopped talking when I talked to allow me to go first, and this was great cause I was very nervous about finances. He helped me pause my account and sent confirmation and he helped me cancel two subscriptions very helpful, very polite and very knowledgeable.
Dan Bjierke
Jun 22, 2026
Gab is a great CSR
Gab was extremely patient when handling my application materials and gave me the time I needed to get everything prepared to send to him. He assisted me in getting all the information uploaded, and did it with a kind attitude.
Hannah R.
Jun 29, 2026
Great service from Kyra
Kyra took the time to explain my options, and in the end, she helped me resolve my issue. I really appreciate her assistance.
Juan
Jul 14, 2026
TRADEMARK ENGINE WINS AGAIN!
I have been working with Trademark Engine (#347148) for quite a while. I transferred my file from an attorney who never really explained the whole process to me; causing me to lose months of valuable time and gave no real direction regarding the steps of verification I'd need to complete my process. In my latest conversation with RYAN, she fully explained the process of Specimen Submission, Extensions, and also my rights if I go beyond the deadline in submitting proper documentation. I cannot tell you how much I wish I'd started the process of trademarking with TRADEMARK ENGINE, rather than an attorney. They have been continually supportive and knowledgeable in their guidance. Customer service has always found a solution to whatever questions I've had, and are clear about pricing. I recommend them highly!
Linda Sepko-Moore
Jun 1, 2026
Nami understood my predicament
Nami understood my predicament, really listened to me, did not read from a script. She took care of my request immediately.
Ruth Aagesen
Jun 15, 2026
Amazing customer service!
Rio was not just knowledgeable, he was also very patient and answered all my questions with such clarity. I am glad he was the one that responded to the call today!
Shakirat
Jun 29, 2026
Max helped me with my order (#392515)…
Max helped me with my order (#392515) and was extremely efficient in handling everything in a timely manner in a situation that I worried was time-sensitive. Thanks again Max!
Majae Corswell
Mar 24, 2026

How Trademark Engine Works – 3 Easy Steps

Get your trademark registered in just 3 easy steps using our simple online questionnaire.

1

Tell us about your brand

Get started with a few quick questions in less than 5 minutes.

2

We prepare your application

A US-licensed attorney will review your USPTO trademark registration application.

3

File with confidence

We submit your trademark application to the USPTO for you - ensuring completeness and accuracy.

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Helpful Information to Guide Your Trademark Journey

From choosing the right filing approach to understanding common challenges, explore resources created to help you navigate trademark registration.

Coffee Shop Name Ideas: How To Avoid Trademark Conflicts

Coffee Shop Name Ideas: How To Avoid Trademark Conflicts

Trademark Engine Editorial Team
Trademark Engine Editorial Team
September 6, 2026

Quick Answer: When reviewing coffee shop name ideas, an exact-match search is only the starting point. A proposed name may raise trademark concerns if it resembles an earlier mark in appearance, sound, meaning, or overall impression and is connected with related goods or services. Screen your strongest candidates before making major branding investments.

Trademark for a Telehealth Company: Key Considerations for Digital Health Brands

Trademark for a Telehealth Company: Key Considerations for Digital Health Brands

Trademark Engine Editorial Team
Trademark Engine Editorial Team
September 3, 2026

Quick Answer: A trademark can protect the name, logo, app name, or platform name customers use to identify a telehealth business. The right filing strategy depends on whether your brand covers downloadable software, online software, medical services, or more than one of these offerings.

How To Choose A Unique Name For Your Coffee Shop Brand

How To Choose A Unique Name For Your Coffee Shop Brand

Trademark Engine Editorial Team
Trademark Engine Editorial Team
September 2, 2026

Quick Answer: To choose a coffee shop name, look for wording that is distinctive, memorable, easy to pronounce, and flexible enough to grow with your business. Before committing to the name, check federal trademark records and the wider marketplace for identical or similar brands connected with related goods or services.

What To Do If Your Coffee Shop Name Is Already Taken

What To Do If Your Coffee Shop Name Is Already Taken

Trademark Engine Editorial Team
Trademark Engine Editorial Team
September 1, 2026

Quick Answer: If your coffee shop name is already taken, first identify what you found. A live federal trademark, a dead trademark record, a state business name, an unregistered business, and an unavailable domain do not mean the same thing. Check the record's status and current marketplace use, then decide whether the candidate needs deeper research or whether a clearly different name is the better choice before filing or making major branding investments.

Why Skincare Brand Names Get Rejected By The USPTO

Why Skincare Brand Names Get Rejected By The USPTO

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 30, 2026

Quick Answer: The USPTO may refuse a skincare trademark when the name is too descriptive, resembles an earlier mark, or gives buyers an inaccurate impression. The refusal normally appears in an Office Action, which may give the applicant an opportunity to respond.

How to Trademark a Coffee Shop Name: A Complete Cafe Brand Guide

How to Trademark a Coffee Shop Name: A Complete Cafe Brand Guide

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 31, 2026

Quick Answer: You can trademark a coffee shop name when it identifies your business as the source of cafe services or related products and is distinctive. The process includes searching for conflicts, selecting the classes, choosing a filing basis, submitting a USPTO application, and maintaining the registration.

Class 3 Vs. Class 5 For Skincare Brands

Class 3 Vs. Class 5 For Skincare Brands

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 27, 2026

Quick Answer: Non-medicated cosmetics and skincare products usually fall in Class 3. Medicated, pharmaceutical, or medical-purpose skincare preparations may belong in Class 5. The correct class depends on the product’s actual purpose, claims, and description—not its packaging style or product name alone.

Skincare Brand Trademark Checklist Before Launch

Skincare Brand Trademark Checklist Before Launch

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 26, 2026

Quick Answer: Before launching, confirm your skincare brand name, search for similar trademarks, verify ownership, and align your products, packaging, and online listings. Complete these checks before investing heavily in labels, packaging, advertising, or marketplace growth.

How To Protect Your Skincare Brand From Copycats

How To Protect Your Skincare Brand From Copycats

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 25, 2026

Quick Answer: To protect a skincare brand from copycats, first save evidence of the other seller’s use, confirm your ownership and priority, and compare the names, products, packaging, and sales channels.

A copied name does not need to be identical to create a trademark concern. The central question is whether customers are likely to believe the businesses, products, or services come from the same source or are commercially connected. Depending on the facts, your response may include direct contact, a marketplace infringement report, a cease-and-desist letter, or advice from a trademark attorney.

What Trademark Class Covers Skincare Products?

What Trademark Class Covers Skincare Products?

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 24, 2026

Quick Answer: Most non-medicated skincare preparations and cosmetics fall in International Class 3. This commonly includes cosmetic moisturizers, face creams, cleansers, serums, masks, body lotions, and sunscreen preparations.

However, a skincare business is not automatically limited to Class 3. Certain medicated preparations may fall in Class 5, retail store services may belong in Class 35, and facial or beauty-care services may require Class 44. The correct skincare trademark class depends on what you sell or provide and how accurately those goods or services are described.

How To Choose A Trademarkable Skincare Brand Name

How To Choose A Trademarkable Skincare Brand Name

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 23, 2026

Quick Answer: To choose a skincare brand name with stronger trademark potential, look for a distinctive name that identifies your business rather than simply describing your products, ingredients, or intended benefits.

A strong candidate should be memorable, easy to pronounce, suitable for future expansion, and different from existing names used for related skincare, cosmetic, retail, or beauty services. Before committing to packaging or promotion, search the USPTO database and the wider marketplace for exact and similar names.

How To Trademark A Skincare Brand Name

How To Trademark A Skincare Brand Name

Trademark Engine Editorial Team
Trademark Engine Editorial Team
August 20, 2026

Quick Answer: To trademark a skincare brand name, choose a distinctive name, search for conflicting marks, identify the correct owner, and file an application with the USPTO for the relevant products or services. Careful preparation can reduce issues, but registration is not guaranteed.

What Happens If Another Brand Copies Your Supplement Name?

What Happens If Another Brand Copies Your Supplement Name?

Trademark Engine
Trademark Engine
August 19, 2026

Quick Answer: If someone copies your supplement name, preserve evidence before contacting the seller. Confirm your earlier commercial use, compare the names and products, document customer confusion, and assess the strength of your rights. Your options may include direct contact, a cease-and-desist letter, an Amazon infringement report, negotiation, or formal legal action.

Intent to Use vs. Use in Commerce for Supplement Trademarks

Intent to Use vs. Use in Commerce for Supplement Trademarks

Trademark Engine
Trademark Engine
August 18, 2026

Quick Answer: Choose Section 1(a) when your supplement trademark is already in qualifying use in commerce. Choose Section 1(b) when the supplement has not launched, but you have a genuine plan to use the mark. An intent-to-use application can be filed before sales or completed manufacturing, but registration cannot issue until acceptable use is later demonstrated.

Supplement Brand Trademark Checklist: What to Do Before Launch

Supplement Brand Trademark Checklist: What to Do Before Launch

Trademark Engine
Trademark Engine
August 17, 2026

Quick Answer: Before launching a supplement brand, finalize the exact mark, search for similar trademarks and marketplace uses, confirm the legal owner, list the launch products, review classes and product descriptions, check the packaging, and gather the information needed for filing. Complete the highest-risk checks before ordering large quantities of labels, packaging, or inventory.

Do You Need a Trademark for Every Supplement Product?

Do You Need a Trademark for Every Supplement Product?

Trademark Engine
Trademark Engine
August 16, 2026

Quick Answer: One trademark can cover multiple supplement products when the same mark identifies their source and the registration accurately lists the relevant goods. Separate product names, product-line names, logos, and distinctive sub-brands may need their own applications because each is a different trademark.

Trademark Classes for Supplements and Vitamins: How to Classify Your Products

Trademark Classes for Supplements and Vitamins: How to Classify Your Products

Trademark Engine
Trademark Engine
August 13, 2026

Quick Answer: Dietary and nutritional supplements generally belong in Class 5. Vitamins sold as finished supplements also usually fall in Class 5. However, ordinary foods, energy drinks, cereal bars, manufacturing ingredients, and retail services may belong in other classes. Classification depends on the product’s nature and purpose—not its packaging or marketing theme alone.

Can You Trademark a Supplement Name? Trademark Rules for Product Names

Can You Trademark a Supplement Name? Trademark Rules for Product Names

Trademark Engine
Trademark Engine
August 12, 2026

Quick Answer: You may be able to trademark a supplement name when it is distinctive, used as a brand, and sufficiently different from earlier marks for related products. Generic product names cannot function as trademarks, while descriptive names may receive weaker protection or face registration difficulties.

How to Trademark a Supplement Brand: A Step-by-Step Guide

How to Trademark a Supplement Brand: A Step-by-Step Guide

Trademark Engine
Trademark Engine
August 11, 2026

Quick Answer: To trademark a supplement brand, identify the name, logo, slogan, or product-line name you want to protect. Search for confusingly similar marks, confirm the correct owner, describe the supplements covered by the application, choose a filing basis, and apply with the USPTO. Dietary supplements commonly fall under International Class 5.

Why Influencers Are Filing More Trademark Complaints and What You Should Be Doing

Why Influencers Are Filing More Trademark Complaints and What You Should Be Doing

Travis Crabtree
Travis Crabtree
August 11, 2026

Influencers and content creators now make up nearly one-fifth of the most active trademark plaintiffs in U.S. courts — and the trend is accelerating. Here's why creators are filing more trademark complaints, what they're fighting over, and how AI Guard gives you the legal foundation to do the same.

How to Look Up Trademark Names Before You Apply

How to Look Up Trademark Names Before You Apply

Trademark Engine
Trademark Engine
July 27, 2026

Quick Answer: Search the proposed name using the USPTO Trademark Search system, then check spelling, sound, spacing, and dominant-word variations. Compare related goods or services and review close records in TSDR before deciding whether to file.

What Is A Section 15 Declaration And Should You File One?

What Is A Section 15 Declaration And Should You File One?

Trademark Engine
Trademark Engine
July 26, 2026

Quick Answer: A Section 15 declaration is an optional USPTO filing that may help an eligible Principal Register trademark become incontestable after five years of continuous use. It does not renew your trademark or replace the required Section 8 filing.

Are Trademarks Important for Startups? What Founders Should Protect and When

Are Trademarks Important for Startups? What Founders Should Protect and When

Trademark Engine
Trademark Engine
July 23, 2026

Quick Answer: Trademarks can become important when a startup name identifies the business to customers and supports marketing, fundraising, or expansion. Federal registration is not required to launch, but searching early and filing at the right stage may provide clearer ownership and broader protection.

What Class Do I File for a Consulting or Coaching Business?

What Class Do I File for a Consulting or Coaching Business?

Trademark Engine
Trademark Engine
July 22, 2026

Quick answer: Many consulting businesses start with Class 35 because it covers advertising and business services. Many coaching businesses start with Class 41 because it covers education and entertainment services. The right class depends on what customers pay you to provide.

How to Trademark a Real Estate Brand: The Right Class and Process

How to Trademark a Real Estate Brand: The Right Class and Process

Trademark Engine
Trademark Engine
July 21, 2026

Quick Answer: Most real estate service brands use Trademark Class 36 because it covers real estate services. A real estate business may need another class if it also offers advertising, construction, education, software, or downloadable apps.

USPTO Trademark Registration FAQs

If you have additional questions, call us at 1 (877) 721-4579.

Get Started

What is a trademark and what does it do?

One way to understand a trademark is that it is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of another party. A 'service' mark distinguishes the source of a service, rather than a good, but the two are typically simply referred to as a 'trademark' or 'mark'. In more general terms, getting a trademark protects a brand. Many of the well-known brands, logos and slogans you love, know and trust have been registered with the United States Patent and Trademark Office.

Generally, the registration of a trademark entitles the registrant to a presumption of ownership of the brand on a national level and a presumed right to use the brand nationwide. It may help prevent someone from registering a confusingly similar mark later and may also help the registrant bring a case in federal court if someone infringes on the brand. Once registered, a registrant can typically start using the ® symbol after the name, logo or slogan.

After a mark is properly registered and used for a five-year period, Trademark Engine can also help file a 'Declaration of Incontestability.' Considered by some the greatest protection under U.S. trademark law, this may help prevent others from contesting a trademark on the following grounds: (1) the mark is not inherently distinctive; (2) it is confusingly similar to another mark that someone else began using first; or (3) the mark is simply functional as opposed to identifying the source of the goods or services.

What is a common law trademark and why bother to register a mark?

Under U.S. law, a “common law trademark” is generally established when someone uses a company name, logo or slogan in commerce, even if it is not registered. So, why pay to register a trademark when a common law trademark may already exist? Common law rights ordinarily are limited to the geographic area where the mark is used as opposed to the nationwide protection customarily obtained when a mark is registered with the USPTO. So, unless registered, the use of a mark can be geographically limited, which hampers the ability to expand the brand. On the other hand, a person using a mark in a limited geographic area could be boxed in by someone else who offensively registers a similar mark. In addition, registration of a trademark can give the person holding the registered trademark a leg up in court as to the validity of the mark and the date of usage in later trademark infringement litigation, if it comes to that. There are also favorable remedies available to registered trademark owners in the event of litigation. Finally, once a trademark is accepted by the USPTO, it will be maintained in the USPTO database, which can discourage others from using the mark in the future. Future companies should be on notice that the mark is already spoken for, which should in turn help avoid at least some disputes.

Should companies trademark their name or logo?

There may be advantages to registering both a name and an associated logo. But bear in mind, each filing requires its own application, government filing fees and processing fees to Swyft Legal. Even if you were to apply on your own, it would cost at least $700.

A more budget-friendly option could involve registering just the name trademark. Wrongful use of names seems to be more common than wrongful use of logos. Trademarking a name generally provides broader protection because it prevents any use of the name that causes confusion, even if someone tries to use the name within a unique logo.

A mark for a logo typically protects the shape, orientation, stylization and sometimes color in that particular logo. Registering ordinarily prevents others from using that logo or something confusingly similar to the logo. Even if a company name is in the logo, registering the logo may only protect the use of that name in the particular way it is used in the logo and not the use of the name more generally. Moreover, amended or redesigned logos usually require a new application for the new logo. As may be expected, logo changes seem to be more common than name changes.

A company has a domain name, so why does it need a trademark?

Much like how the availability of a corporate name in a given state does not necessarily provide superior trademark rights to use the name in commerce, the availability of the domain name is not an indication either. A company could have a trademark name on a product or service, but not have acquired the domain name.

The availability of the domain name should be one part of a comprehensive search, which Trademark Engine offers, to help evaluate the strength of a brand name or slogan and the likelihood of a trademark being approved. Using a domain name as part of a brand that sells goods or services may establish common law trademark rights. A 'common law' trademark can be established when a name, logo or slogan is used in commerce, even if it is not registered. Common law rights, however, are limited to the geographic area where the mark is actually used as opposed to the nationwide protection typically established by registration of a mark with the USPTO.

The geographic limitations of an unregistered mark can make it difficult to expand a business. On the other hand, a person using a mark in a limited geographic area could be boxed in by someone else who offensively registers a similar mark. In addition, registration of a trademark customarily gives the person holding the registered trademark a leg up in court as to the validity of the mark and the date of usage in later trademark infringement litigation, if it comes to that. There are also favorable remedies available to registered trademark owners in the event of litigation. Finally, once a trademark is accepted by the USPTO, it should be maintained in the USPTO database, which can discourage others from using the mark in the future. Future companies should be on notice that the mark is already spoken for, which should in turn help avoid at least some disputes.

General benefits to registering a mark:
  • Nationwide protection.
  • Presumed right to the exclusive use of the mark nationwide.
  • Presumed validity of the mark in a lawsuit.
  • Additional remedies in court.
  • May increase the value of the company.
  • You can record the mark with the U.S. Customs and Border Protection, which may help stop importation of infringing or counterfeit goods into the U.S.
  • The right to use the ® symbol.

What about my slogan, do companies usually register that?

If investing heavily in a marketing campaign with a slogan, a company might consider registering that slogan in connection with the goods or services they offer well. Like all trademarks, a slogan you wish to register should be inherently distinctive and creative or have developed a secondary meaning. In other words, “really good pizza” probably can’t be trademarked unless that saying has become so famous that most consumers associate it with a certain pizza brand.

What information will I need?

Initiating the process will usually take anywhere from 5 to 10 minutes on the Trademark Engine website. For a typical application, be prepared to provide at least the following:

  • The actual mark you want to use.
  • The full legal name and address of the owner of the mark.
  • (If your mark is 'In Use') A copy of the specimen which is an example that shows you are using the mark in commerce. This could be a picture of your product or a website advertising your service.
  • A category of the goods or services where you are using your mark from our drop down menu and a description of your goods or services.
  • (If your mark is 'In Use) The date you first used the mark in commerce and the date you first shared the mark anywhere.