Last Updated 02/21/2024
This Privacy Policy discloses the policies of Trademark Engine (the “Website”) and its operator, Trademark Engine, LLC (collectively “we” or “us”), regarding our collection, use, and disclosure as a controller of the personal information you submit to us through the use of Website.
Trademark Engine is part of an affiliation of companies owned by the same ownership group (collectively, “our Group Companies”). In some cases, we may receive personal information from our Group Companies, and we may share personal information with our Group Companies.
By accessing or otherwise using the Website, you agree to the terms and conditions of this Privacy Policy, which is incorporated into and forms a part of the Website’s Terms of Service. You expressly consent to the processing and use of your information as described herein.
“Personal information” is data that identifies, relates to, describes, can be used to contact, or could reasonably be linked directly or indirectly to you. For purposes of this Policy, there is no meaningful distinction between the terms “personal information” and “personal data.”
As you visit or use our Website or otherwise interact with us, we collect the following categories of personal information about you:
Identifiers (such as names, nicknames, online identifiers, company names, email addresses, addresses, postal addresses, and IP addresses.);
Other Personal Information (such as phone numbers, account information, passwords, credit, debt, or other payment card information, as may be required to use certain services on the Website, text-based customer support messages, answers to other questionnaires we provide to you, and other information you provide about yourself or others through our Services. We also utilize blockchain technology to create a permanent, time-stamped record in order to document information about your trademark use when you submit information to us. Such records are stored on the Hyperledger Fabric blockchain);
Characteristics protected under some laws (such as citizenship status);
Commercial Information (such as products or services you have purchased through the Website);
Internet Information (such as account settings, the user agent identification string associated with your device, which includes information about your hardware and software, and device configuration, information about your searches or interactions with features of our Website; sites or pages visited; access times; referring/exit pages; clickstream data; and performance of our services.);
Audio and Visual Information (such as recordings of calls placed by you to customer support of the Website and visual recordings of your interaction with the website)
You may choose not to provide some of the personal information described above. Please note, however, that many of our services require some personal information to operate, so if you choose not to provide the personal information necessary to operate and provide you with a particular service or feature of that service, you may not be able to use that service or feature.
We do not proactively collect sensitive personal information, such as health-related information, political opinions, religious beliefs, or genetic data.
We collect the following categories of Personal Information you voluntarily submit to us through the Website, chat, or over the phone.
Identifiers;
Other Personal Information;
Characteristics Protected Under Some Laws;
Commercial Information;
Internet Information; and
Audio and Visual Information.
As you use our Website, we generate certain personal information about you, including through automatic data collection. We may automatically collect information about your interactions with the Website or communications you receive (such as email) using certain technologies, such as cookies, web beacons, third-party platforms, and other technologies. Specifically, we generate, or direct third-party service providers to generate, the following categories of personal information about you:
Identifiers;
Other Personal Information;
Commercial Information; and
Internet Information.
We may receive the following categories of personal information from our Group Companies when you opt-in for our services through a Group Company’s platform:
Identifiers;
Other Personal Information; and
Commercial Information.
We receive some of your personal information from third-party service providers after you have directed us to pursue services on your behalf. The following categories of personal information may be received from third-party service providers after you opt in for services:
Identifiers; and
Other Personal Information.
It is optional for you to utilize this Website. If you elect to utilize certain aspects of this Website, we may ask you to provide us with certain items of personal information. When you order products or services, we may also ask you to provide us with your credit card number, expiration date, and authentication codes or related information. If you do not provide certain mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
We may offer contests, sweepstakes, or other contests that will require you to sign up and provide additional Personal Information. In that case, we will collect the information provided along with your involvement in such activity. Additionally, we reserve the right to collect any other information that you voluntarily enter, including Personal Information, into any postings, comments, feedback, or forums on the Website.
We may, but are in no way obligated to, provide referral or “tell another” programs that allow you to recommend the site or an article to a friend. If you choose to do so, we will ask for your referral recipient’s name and email address. We will automatically send your friend one or more communications about either the product you have purchased or with an invitation for him or her to visit the Website. The communication will allow the referral recipient to unsubscribe from further communications. We will collect this information for the sole purpose of sending an invitation to visit the site, sending their product, and tracking the success of any referral program. We will also collect your email address and the full content of your email message, including attached files and other information you provide. We may use and display your full name and email address to your referral recipient. Additionally, we may use your email address to contact you about the status of your referral.
Cookies are small pieces of data contained in text files, which are stored on your computer or other device when websites are loaded in a browser.
Cookies. Trademark Engine utilizes cookies, web beacons, and other technologies to allow the Website to “personalize” itself for each user by remembering information about the user’s visit to the website. For instance, by using the cookies generated by Trademark Engine (“First Party Cookies”), your information is retained, so you do not have to continually log back into your account each time you move to a different page. First Party Cookies remain associated with you. However, no third party may use the information we collect through our First Party Cookies for their own purposes. Deletion of these cookies may result in limited functionality of the Website and associated services.
Third-Party Cookies. We work with third parties that place cookies on our Website. The third party cookies used on our website, the third party associated with the cookie, their use, countries the cookie may be transferred to, and the length of their retention may be viewed by selecting “Privacy Settings” on the footer of the Website.
Opting Out of Cookies and Other Tracking Technologies. See section XII.B for your rights regarding opting out of cookies.
We use technology to passively collect and store certain information that is not tied to a specific identified user. This information is sufficiently de-identified according to the standards of applicable laws and will not be associated with an identifiable individual.
Should you be directed to any third-party site from the Website, we are not responsible for the acts of other sites, and this Privacy Policy does not apply to that site.
General Use of Personal Information. We collect and process your personal information for the following purposes (“Purposes”) and, if you are from the European Economic Area (EEA), or the United Kingdom (UK), on the following legal bases:
Providing the services. We process your personal data to perform our contract with you for use of our services and the Website as described in our Terms of Service. In the event we have not entered into a contract with you, we process your personal information in reliance on our legitimate interest to operate the Website.
Authenticating your account credentials and identifying you. We process your personal data as necessary to log you into the Website and ensure the security of your account
Communicating with you. We process your personal information to communicate with you about your account or use of our services, products, and/or functionality; respond to, or follow up on, your comments and questions; and otherwise to provide customer service. We rely on our legitimate interests in providing the services.
Sending you marketing communications. We process your personal data to communicate with you about services or products offered by Trademark Engine, our Group Companies, or our business partners and other marketing communications that we believe you would be interested in, as permitted by law and in reliance upon our legitimate interests to support our marketing activities or when we receive consent from you.
Showing your purchases. We process your personal data to show you purchases that you made through the Website, applications, and for services of our Group Companies on your account page in reliance on our legitimate interest to provide services and maintain adequate records.
Authenticating your credit or debit card account information. We process your personal data to authenticate your credit or debit card account info in reliance on our legitimate interest to maintain the safety and security of the Website.
Protecting against, investigating, and deterring fraudulent, unauthorized, or illegal activity. We process your personal data to protect against unlawful activity in reliance of our legitimate interest to maintain the safety and security of the Website.
Creating anonymized information. We create anonymized information from your personal data which will be completely de-identified from your personal information in reliance on our legitimate interests.
Complying with our policies, procedures, and legal obligations. We process your data in accordance with our obligations to legal authorities, including complying with law enforcement or government authority requests, addressing litigation-related issues, and exercising rights or obligations conferred by law
As otherwise consented to by you and as required or permitted by applicable law. We may process your personal data in other ways if you give your consent to any further use of personal information, you can withdraw that consent at any time by contacting us using the details set out below.
You have choices about your personal information, and in some circumstances, you may have the right to opt out or object to our uses of your personal information for these Purposes. For more information or to exercise these or other rights (where available), see Section XII, Your Choices and Rights, below.
Electronic Communications. Consistent with the above Purposes and as is permitted by applicable law, we may communicate with you via electronic messages, including SMS, live chat platforms, and correspondence with the email address you provided to:
Send you information relating to our products and services, including receipts, updates, security alerts, support, and administrative messages.
Send you marketing communications. In other situations, subject to the Your Choice and Rights section below and applicable law, we may communicate with you about contests, offers, promotions, rewards, upcoming events, and other news about products and services offered by Trademark Engine, our Group Companies, and other business partners.
You can opt-in to receive SMS messages from Trademark Engine via a one-click confirmation through email or the customer web portal.
If you’d like to stop receiving SMS messages