What should I do if someone is using my trademark?

First, document the potentially infringing use and determine whether it is likely to cause consumer confusion with your trademark. Possible responses can include contacting the user, sending a cease-and-desist letter, using a marketplace or platform complaint procedure, negotiating an agreement, or pursuing legal action. Because infringement disputes are fact-specific, consulting a trademark attorney may be appropriate.

Trademark infringement is generally based on likelihood of confusion—whether consumers are likely to believe that another party's goods or services come from, are sponsored by, are affiliated with, or are approved by the trademark owner. Identical wording is not required for infringement, and similar marks are not automatically infringing; the surrounding facts matter.

Monitoring helps identify potentially conflicting applications or marketplace uses early. An alert is a signal to investigate, not a legal conclusion. The appropriate response may range from taking no action to contacting the other party, using a platform complaint process, opposing a pending application, negotiating an agreement, or pursuing litigation.