Get Your Trademark for Amazon’s® Brand Registry Program

The Amazon Brand Registry provides greater protection of your brand and increases your visibility on the Amazon Marketplace. If you're an Amazon seller, you must have a registered trademark to participate in Amazon Brand Registry. We can help you file with the USPTO. The brand registry can help you prevent counterfeiters, listing hijackers and trademark infringers.

The Amazon Brand Registry gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help us proactively prevent violations. To access these tools, you must enroll in Amazon Brand Registry, which requires a registered trademark.

Before spending your time and money filing an application, you should do a search to see if your mark is already in use or registered by someone else. A trademark search is an important step in long-term brand protection and risk reduction, helping identify and avoid duplications of existing marks. If the USPTO rejects your application, the fees to Trademark Engine and the USPTO are not refundable. If your company is just beginning, it’s better to make name changes now rather than invest in building a brand only to learn that you have to change the name and lose all of your goodwill. All packages include a free federal direct-hit search to help identify potential conflicts before you file your federal trademark application.