Register your name, slogan, or logo today.
File your trademark online in just minutes with the support of experienced attorneys. Starting at $49 + applicable fees.
250,000+ Trademark Customers Since 2016
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Start protecting your business today
Choose the package that best suits your needs and let our experienced legal team guide you through the trademark registration process with professionalism and care.
+ applicable fees
Includes:
Direct-Hit Search of the Federal USPTO Database: Ensure your trademark is unique and available.
Customer Trademark Classification: Using the USPTO’s ID manual, our attorneys will devise a class and description of goods and services that best matches what you seek to protect with your trademark registration.
+ applicable fees
Includes basic package, plus:
One-on-One Consultation with a Trademark Lawyer: 15-minute session to address your specific needs.
Cease and Desist Letter: Take action against potential infringements
+ applicable fees
Includes standard package, plus:
One-on-One Consultation with a Trademark Lawyer: Extended 1-hour session for in-depth assistance.
Rush Processing: Priority 48-hour processing
Trademark Monitoring infringement alerts (free trial*)
How It Works
Expert-reviewed. Attorney-approved.
1. Answer a Few Questions
Regardless of the level of support you desire, we have options to suit your needs. Simply fill out our short questionnaire to get started and an attorney will guide you through the next steps.
2. Compile Application and Search
Our legal support staff will conduct a trademark search to make sure your name, logo, or slogan is available for registration, reducing the risk of rejection.
3. Application Filing
Your completed application will be filed with the U.S. Patent and Trademark Office (USPTO).
Why get a trademark?
Most of the brands, logos and slogans you love, know and trust have been registered. A registered mark gives you a presumption of ownership and a presumed right to use the brand nationwide giving you broader protection in courts. Once registered, present yourself as an established and serious business with the ® symbol after your name, logo or slogan. Other benefits include:
Presumed validity of the mark if you have to sue
Additional remedies in court
May increase the value of your company
Why run a search for similar marks?
Before spending your time and money filing an application, you should do a search to see if your mark is already in use or registered by someone else. A search will help avoid obvious duplications of pre-existing marks. If the USPTO rejects your application, the fees to Trademark Engine and the USPTO are not refundable. If your company is just beginning, it’s better to make name changes now rather than invest in building a brand only to learn that you have to change the name and lose all of your goodwill. All packages include a free, federal direct-hit search. We also offer more comprehensive searches that will include wider searches on the federal, state, common law, and global levels. Enjoy a better peace of mind while your trademark application is pending with the USPTO.
Federal Trademark Registration FAQs
Still have questions? Call 1 (877) 721-4579 or LIVE CHAT with us for real-time support.
Due to recent USPTO changes, most filings now require attorney oversight. We've integrated licensed attorneys to ensure your filing is fully compliant.
They review your details, prepare your USPTO paperwork, and reduce the risk of errors or rejections.
Nope! The price still starts at just $89— the difference is added expertise at no extra charge.
Experienced trademark lawyers licensed in the U.S. You'll see who's helping you and can read about their background on our Meet the Team page.
If investing heavily in a marketing campaign with a slogan, a company might consider registering that slogan in connection with the goods or services they offer well. Like all trademarks, a slogan you wish to register should be inherently distinctive and creative or have developed a secondary meaning. In other words, “really good pizza” probably can’t be trademarked unless that saying has become so famous that most consumers associate it with a certain pizza brand.
Initiating the process will usually take anywhere from 5 to 10 minutes on the Trademark Engine website. For a typical application, be prepared to provide at least the following:
- The actual mark you want to use.
- The full legal name and address of the owner of the mark.
- (If your mark is ""In Use"") A copy of the specimen which is an example that shows you are using the mark in commerce. This could be a picture of your product or a website advertising your service.
- A category of the goods or services where you are using your mark from our drop down menu and a description of your goods or services.
- (If your mark is ""In Use"")The date you first used the mark in commerce and the date you first shared the mark anywhere."
*The law firm responsible for the portion of this page constituting an advertisement is Swyft Legal, LLC who can be reached at [email protected]. Swyft Legal, LLC is licensed by the Arizona Supreme Court under license number 70173. All legal services provided in connection with the attorney-led trademark process are provided by Swyft Legal, LLC. Trademark Engine is an affiliate of Swyft Legal, LLC.
*After a 7-day free trial, your Brand Protection+ subscription will automatically renew at $199 quarterly.
*The USPTO charges a government filing fee of $350 per class. If your application uses a custom description instead of entries from the USPTO's ID Manual, the fee increases to $550 per class. Swyft Legal also charges a $100 legal fee per class for attorney review and class-specific legal services. This legal fee is separate from—and in addition to—the cited package price and any government filing fees.
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Join thousands of small business owners who trusted our licensed attorneys to file their trademark accurately and confidently.
