A trademark is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others another party. A “service” mark distinguishes the source of a service, rather than a good, but the two are typically simply referred to as a “trademark” or “mark”. In more general terms, getting a trademark protects your brand. Most of the brands, logos and slogans you love, know and trust have been properly registered.
By registering your trademark, you will be entitled to a presumption of ownership of the brand on a national level and a presumed right to use the brand nationwide. It prevents someone from registering a confusingly similar mark after you and allows you to sue in federal court if someone infringes on the brand you have worked hard to build. Once registered, you can also present yourself as an established and serious business because you can start using the ® symbol after your name, logo or slogan.
After you properly register the mark and use it for a five-year period, Trademark Engine can also help you file a “Declaration of Incontestability” giving you the greatest protection under U.S. trademark law. This will prevent others from contesting your trademark on grounds often subject to attack such as: (1) the mark is not inherently distinctive; (2) it is confusingly similar to another mark that someone else that began using before you; or (3) the mark is simply functional as opposed to identifying the source of the goods or services.
You can use special modifiers (like ‘in:’, ‘from:’, etc.) to focus results based on a channel, person, or date. Results can be filtered by recency, relevancy, and file type so you can easily find what you need.